Discover
We learn about your business, audience, competitors and the personality you want to project.
- Brand questionnaire
- Competitor review
- Mood & direction
Branding & Graphic Design
Brand Guidelines & Brand Book
Brand guidelines and brand book design that document exactly how to use your logo, colours, fonts and imagery, keeping your brand consistent everywhere.
Overview
Keep your brand consistent.
When designers, printers, agencies and staff all create materials for your business, the brand can quickly drift: stretched logos, wrong colours and mismatched fonts.
A brand book sets clear, easy-to-follow rules with visual examples, so anyone working on your brand gets it right the first time, today and as your team grows.
What's Included
What you get with Brand Guidelines & Brand Book
Logo Usage Rules
Clear space, minimum sizes, versions and what not to do.
Colour Specifications
CMYK, RGB, HEX and Pantone values for accurate reproduction.
Typography Guide
Font hierarchy, sizes and usage for print and digital.
Applications & Examples
Real examples on stationery, social media, signage and more.
Benefits & Key Features
A brand that works hard.
Strong, consistent design builds recognition and trust, and lets you charge what your work is really worth.
01
Consistent brand
Everyone follows the same rules, so your brand always looks right.
02
Faster briefing
Share one document with agencies, printers and new staff.
03
Protects your investment
Guidelines preserve the value of your brand identity over time.
04
Fewer revisions
Clear rules mean fewer corrections and reprints.
Our Process
From brief to brand.
Concept
We explore creative directions and present original concepts with the thinking behind them.
- Original concepts
- Typography & colour
- Presentation
Refine
We refine your chosen direction together until every detail feels right.
- Feedback rounds
- Detail polishing
- Real-world mockups
Deliver
We prepare final artwork in every format you need, ready for print, web and social.
- Print-ready files
- Web & social formats
- Usage guidance
Technologies & Tools
The tools of the craft.
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Figma
- Adobe Firefly
- 3D Mockups
- Print Production
- Canva Templates
FAQs
Questions about Brand Guidelines & Brand Book, answered.
Something else on your mind? Ask us directly and we'll give you a straight answer.
Can you create guidelines for an existing logo?
Yes. We can document and refine your current identity into a professional brand book.
What format is the brand book delivered in?
Usually a well-designed PDF, and we can also provide an online version or editable templates.
How detailed should brand guidelines be?
That depends on your size. Small businesses may need a concise guide; larger organisations benefit from detailed rules for many applications.
Start a Project
Let's talk about your project.
Tell us a little about what you need for Brand Guidelines & Brand Book and we'll get back to you with next steps.
Project enquiry
Brand Guidelines & Brand Book · we usually reply within one working day.